NewsPeacock Packs Primetime Punch: Bills vs. Chargers Draw Record Viewers

Peacock Packs Primetime Punch: Bills vs. Chargers Draw Record Viewers

The Buffalo Bills’ thrilling victory over the Los Angeles Chargers in the Peacock Holiday Exclusive delivered primetime’s largest audience last Saturday night.
The game reached nearly 10 million viewers, with an average of 8.3 million viewers during the first-ever commercial-free NFL fourth quarter.
Peacock will present the NFL’s first-ever exclusively live-streamed playoff game on Super Wild Card Weekend on Saturday, January 13th.

Buffalo Bills' thrilling victory over the Los Angeles Chargers
Image credit: Getty Images
  • The Peacock Holiday Exclusive was the most-watched program in primetime last Saturday.
  • The game reached nearly 10 million viewers and peaked at an average of 8.3 million viewers during the commercial-free fourth quarter.
  • Peacock will present the NFL’s first-ever exclusively live-streamed playoff game on Super Wild Card Weekend on January 13th.
  • This will be the second of three NBCUniversal games on Super Wild Card Weekend, marking the first time a media company has presented three NFL Playoff games in a single weekend.

STAMFORD, Conn. – Dec. 28, 2023 – The Buffalo Bills gripping 22-20 victory over the Los Angeles Chargers in the Peacock Holiday Exclusive became a primetime sensation last Saturday, dominating viewership against all other programming.

The landmark Peacock Holiday Exclusive, marking Peacock’s inaugural exclusive NFL game, captured the attention of 9.9 million total viewers. The game’s zenith was reached during a heart-pounding 10:45-11 p.m. ET period, with an average of 8.3 million viewers, coinciding with Peacock’s groundbreaking presentation of the NFL’s first-ever commercial-free fourth quarter, as per Nielsen custom fast national data inclusive of out-of-home viewership.

NBC Sports President Rick Cordella commented on the success, stating, “Peacock and NBC Sports successfully delivered the streaming service’s first-ever exclusive NFL game with the innovative commercial-free fourth quarter. Winning the night in primetime is a strong sign heading into our upcoming Peacock exclusive NFL Wild Card playoff game on Jan. 13.”

The Peacock Holiday Exclusive, airing from 8:05-11 p.m. ET, achieved an average viewership of 7.2 million across Peacock, NBC stations in Los Angeles and Buffalo, and NFL+. WGRZ (NBC Buffalo) recorded a local rating/share of 38.5/66, while KNBC (NBC Los Angeles) saw a 6.9/27 rating/share during the Bills-Chargers showdown.

Looking ahead, Peacock is set to make history by hosting the NFL’s first-ever exclusively live-streamed Playoff game in primetime on Saturday, Jan. 13, 2024. This event marks the second of three NBCUniversal games scheduled for Super Wild Card Weekend, a groundbreaking feat as it signifies the first instance where a media company presents three NFL Playoff games in a single weekend.

Viewership figures are currently based on custom fast national live + same day data from Nielsen, with official national data for the Peacock Holiday Exclusive set to be available on Friday.

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